eCommerce platform BigCommerce on Wednesday (Nov. 3) debuted an advertising coupon program with TikTok that gives qualified merchants in the U.S., U.K., Australia and Canada who spend more than $300 on ads $1,000 in credits to spend on TikTok advertising.
TikTok Shopping is in beta in select countries, and BigCommerce plans to expand it into new markets in 2022.
“With over 1B monthly users, TikTok is a massive social entertainment platform, and this offers an opportunity for merchants to build their business and brand by surfacing their products where their shoppers already are,” Sharon Gee, vice president of revenue growth and general manager of omnichannel at BigCommerce, said in the announcement.
“By supporting merchants with low-cost, low-risk opportunities to advertise on TikTok, BigCommerce is giving them a powerful incentive to experiment with a leading channel and unleash their creative side to better reach and engage with new and existing customers and drive growth for their businesses,” she added.
Through the collaboration, merchants have access to the TikTok For Business app through the BigCommerce Channel Manager, giving them the ability to sync their catalogs and produce ad campaigns.
Merchants can now use TikTok Ads Manager to design and set ad campaigns and target the right audiences for their messages, create connections with consumers through easy-to-create video ads and other tools, maximize return on ad spend (ROAS) with smart advertising, and build and create their brand presence.
“The shopping experience on TikTok is all about discovery,” said Melissa Yang, head of ecosystem partnerships at TikTok, in the announcement. “We’ve seen businesses of all sizes use our platform as a creative outlet to engage new audiences, and ultimately drive sales. We’re thrilled to be working with this innovative group of partners.”
TikTok isn’t the only social big company focused on streaming commerce. Google recently introduced several new features to help brands and retailers connect with consumers. Facebook pointed to its success in the area during its third-quarter earnings call and Twitter is launching in-app shopping.