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Business Management Firm Zuper Teams with Wisetack on Consumer Financing







Field operations specialist Zuper and consumer financing firm Wisetack are linking up based on the premises that consumers will appreciate not having to visit bank offices to borrow money and businesses will benefit from empowering their field agents to arrange financing.

Those desires are driven in part by the responses of consumers and businesses to inflation, the company’s stated in an announcement.

Wistetack co-founder and CEO Bobby Tzkein said the timing is right because consumers are cutting back spending and managers are searching for ways to maintain revenue in such an environment. Wisetack stated that its APIs let companies integrate its borrowing offerings into software platforms so staff can easily offer them to customers.

Wisetack’s customers include companies that repair home appliances and do automobile repairs. PYMNTS reported last year that Wisetack had raised $45 million for expansion into new verticals.

Read more: FinTech Wisetack Nets $45M to Expand its BNPL In-Person Services Solution to More Verticals

Zuper works with field-service operations run by organizations in a number of industries. The Zuper App Store will add Wisetack to offerings that include: HubSpot Sales and Service Hub; Zendesk; and Soho, according to the announcement.

The new arrangement, the announcement stated, will reduce “tedious juggling” by letting field service reps include tailored financing with invoices.

Zuper CEO Anand Subbaraj said in a prepared statement that the company is looking to partner with additional companies that will increase the productivity of field service agents.

Zuper was founded in Seattle and also has offices in India and the Middle East.

Wisetack is based in San Francisco. According to the company, its investors include: Bain Capital Ventures, Greylock and Insight Partners.

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NEW PYMNTS SURVEY FINDS 3 IN 4 CONSUMERS WITH STRONG DEMAND FOR SUPER APPS

About: The findings in PYMNTS’ new study, “The Super App Shift: How Consumers Want To Save, Shop And Spend In The Connected Economy,” a collaboration with PayPal, analyzed the responses from 9,904 consumers in Australia, Germany, the U.K. and the U.S. and showed strong demand for a single multifunctional super apps rather than using dozens of individuals ones.




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