eCommerce company Cart.com has expanded its fulfillment centers in Memphis, Columbus, Salt Lake City and North Texas.
“The expansion underscores Cart.com’s commitment to enable its nearly 6,000 brands to meet the delivery and fulfillment needs of today’s consumers, wherever they are,” the company said in a Monday (Aug. 29) news release.
The release notes that the expansion gives Cart.com a fulfillment network of 10 facilities in seven markets across a footprint that allows for two-day shipping to 95% of the country.
Based in Austin, Cart.com provides eCommerce solutions that help retail brands scale their businesses and sell across a variety of channels.
The release quotes one of those brands, online spice retailer Diaspora, which recently moved its fulfillment operations to Cart.com.
“With our other 3PL, the amount of time it took for us to push through anything related to fulfillment took away from so many other things,” said Wynne McAuley, the company’s operations manager. “Our experience with Cart.com has been really steady and really responsive. Almost immediately, we saw a lot of our customer service requests related to delays and mis-shipments ease up.”
PYMNTS spoke with Cart.com Co-founder and CEO Omair Tariq in February about the importance of providing enterprise-grade connected commerce capabilities to smaller brands in the wake of the pandemic.
Referring to eCommerce giants, Tariq told PYMNTS’ Karen Webster, “They own the entire technological stack, and as a result, they own the entire operational stack. The journey of their end consumers is massively impacted by it.”
He added that few fledgling companies have the resources to fund deliberate infrastructure investments for years on end.
That means, Tariq said, that “the only way a brand can access a fully interconnected digital and physical infrastructure is by selling through a marketplace like Amazon. However, on Amazon, they can’t be a brand. They don’t have control of their end consumer.”
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