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Citi Appoints Elms To Lead Sales For Treasury And Trade Solutions

Citi has named Steve Elms as the new Treasury and Trade Solutions (TTS) sales head for corporate, commercial and public sector clients, according to an internal memo, which notes that the appointment is effective immediately.

Elms will be tasked with managing global sales workforces in his new position, including setting the growth roadmap, fueling revenue generation from sales wins and enhancing the client experience.

The executive will also head up all sales initiatives to fuel cross-product client offerings such as treasury management and working capital financing, with the inclusion of trade solutions, in collaboration with the firm’s institutional and consumer workforces.

“We have an aggressive growth agenda for TTS. I am confident Steve will champion Citi’s Transformation efforts and Leadership Principles as we continue to strive for excellence, work together to serve our clients, and position Citi to win in an ever-changing world,” Treasury and Trade Solutions Global Head Shahmir Khaliq said in the memo.

Elms has a long history at Citi through TTS. The executive has served as global head of trade sales as of 2020, and, before that time, he served as Europe, Middle East and Africa (EMEA) head of corporate and public sector sales and marketing. Elms will keep co-leading Global Trade with Adoniro Cestari Neto up to the point that a Global Trade head is named.

In April, PYMNTS reported that TTS launched Citi Service Insights (CSI), which encompasses an integration with SWIFT gpi Case Resolution. In a release, Manish Kohli, global payments and receivables head at Citi, referred to CSI as a “digital, self-service tool that can be used as a dashboard for raising, managing and closing out inquiries.”

“Early data on the effectiveness of Case Resolution has been very promising, showing that inquiries are resolved faster and more efficiently than equivalent non-Case Resolution inquiries,” according to an announcement, as previously reported.

The news comes as PYMNTS reported in January that Citi had named Khaliq as the new leader of TTS.

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