Ashish Bajaj will join Citi Treasury & Trade Solutions as Global Head of Financial Institutions (FIs) Sales, a press release says.
There, his responsibilities will include working with sales activities and overseeing growth, revenue generation from sales and making the client experience better, along with managing and governing Foreign Correspondent Banks and Payment Intermediaries client portfolios.
The release says TTS is going forward with a “growth strategy” which will focus on building more relationships with FinTechs and financial intermediaries.
Bajaj will reportedly be in charge of helping to bolster those efforts.
Bajaj is not new to Citi – he comes with over 30 years’ experience there and has worked with several products and geographies.
Most recently he comes from the Commercial Bank. His last job title was Head of Digital Transformation and Global Product Management.
Before that he held numerous other roles, including APAC Commercial Bank Head, APAC FIG Corporate Bank Head and GTS Head India cluster.
In July, Citi TTS rolled out a digital account in Latin America to assist institutional clients in the digitization that accelerated when the pandemic forced a shift to the online world.
This digital account will cut out the need for several old staples including wet-signed signature cards, checkbooks and manual transactions. Clients will also get more digital tools and biometric authentication.
Additionally, the digital account will be able to integrate with digital banking platforms and help streamline account management.
The product is available in Brazil, Colombia, Costa Rica, the Dominican Republic, Ecuador, Guatemala and Puerto Rico, per a press release, with plans to release it in more countries eventually.
“The Citi Digital Account will help build a cashless digital economy,” said Citi TTS Latin American Head of Digital Driss Temsamani. “Digital adoption is rapidly growing throughout Latin America. There is a rise in central bank digital currencies, open banking and real-time payments.”