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Companies Use Higher Wages, Tuition And TikTok To Hire Workers

Chipotle and Target are among the companies using TikTok to try and recruit new young workers from Gen-Z, CNBC writes.

TikTok Resumes is a pilot program right now, and allows job candidates put their resumes on the popular video streaming site.

WWE and Shopify were also listed by CNBC as participants, and companies are using the app as a way to try and poach new talent. This is especially important for the many restaurants, bars and other companies currently feeling a crunch in terms of hiring.

That came from the beginning of the pandemic, in which layoffs were abundant. Since then, as the economy has begun reopening, some employees didn’t want to return to their former jobs for various health or economic reasons.

But there’s been a glut of new career-related content on social media — and as things reopen, companies have been trying out various strategies in order to get workers to come back, especially as people started getting vaccinated and began to feel better about eating indoors.

Another strategy being used is higher wages — CNBC writes that there have been several restaurants boosting their hourly pay and announcing plans for things like covering tuition payments.

Marissa Andrada, the chief people officer for Chipotle, told CNBC that the restaurant was using TikTok for its hiring tactics because many of the workers at the company were already younger people anyway.

“TikTok Resumes is a way to engage with them in a way they already like to connect with us,” she said, according to the report.

She said another benefit to this strategy was seeing the creative ways people express themselves on TikTok and to gauge how those people would work as employees.

In other TikTok-related news, the app has recently come down against financial services advertising. The app will no longer allow advertising for lending and management of money assets, loans and credit cards, buy now pay later services, trading platforms, cryptocurrency, foreign exchange, debit and pre-payment cards, forex trading and pyramid schemes. The report says this policy is intended to cut down on misinformation.

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