Gupshup, which works in conversational messaging, has acquired Dotgo, a rich communications services (RCS) business messaging firm from New Jersey, according to a Thursday (Sept. 23) press release.
Dotgo has created programs like the RichOTP, the RichSMS, Bot Store and Messaging as a Platform (MaaP), the release stated. The company manages the world’s biggest rich business messaging (RBM) hub and can help brands integrate.
With the acquisition, Dotgo will aid Gupshup in conversational messaging, which allows businesses and developers to build customer experiences, according to the release. Gupshup will also be using Dotgo to boost its presence in Africa’s market.
“Conversational experiences are becoming the key to business-customer interactions, and the RCS messaging channel is a critical enabler,” said Gupshup Co-Founder and CEO Beerud Sheth in the release. “Dotgo’s product innovation, market traction and thought leadership in the RCS ecosystem is truly impressive. Together, we’ll be able to offer a broader range of conversational messaging solutions to businesses and developers.”
Dotgo Co-Founder and CEO Inderpal Singh Mumick said in the release that business messaging will “change the way businesses communicate with their customers.”
He said Dotgo was made to create application programming interfaces (API)s to help brands adopt RCS and smooth out back-end complexity.
In a PYMNTS interview in August, Sheth described the role as “removing the mess from messaging” and streamlining communications in companies. Customers of the company are varied and include financial services, retail, consumer goods, hospitality and more.
Sheth said customers have used Gupshup’s services for helping companies reach people on their smartphones, which can be an easy way for a company to talk to users as well as to keep those interactions simple.
The company raised $240 million in funding in July, and its valuation shot up to $1.4 billion.