On its Investor Day event Thursday (Dec. 10), Disney+ touted 86.8 million subscribers, CNBC reported.
The streaming service for the entertainment giant has been increasing numbers from even the 73 million it had at the end of the fiscal fourth quarter, the report stated.
The increase in users comes alongside a massive spate of new titles, including 10 Star Wars series, 15 Disney live-action, Disney Animation, and Pixar series, and 15 Disney live action, Disney Animation, and Pixar films, according to CNBC.
The company’s strategy, according to Chairman and former CEO Bob Iger, who left the CEO role to focus on content earlier this year, is about “quality not volume,” CNBC reported. His idea is that “quality holds value.”
The massive glut of new content will contain numerous Star Wars and Marvel titles, including new original shows and movies, along with franchises connected to FX and National Geographic.
The new content set social media abuzz as Disney announced a new series based on fan-favorite Ahsoka Tano of the Star Wars universe, who first appeared in the animated “Clone Wars” show and has also appeared on the recent hit “The Mandalorian.”
In other Star Wars news, Disney announced a new 2023 Star Wars film, “Rogue Squadron,” to be directed by Patty Jenkins, and there will be numerous other shows focused on popular characters from over the years, CNBC reported.
Disney also touted new shows based on “Willow,” “The Mighty Ducks” and “Turner and Hooch,” and announced the release of animated feature “Raya and the Last Dragon” on streaming.
The rollout of Disney+ during the pandemic ended up being fortuitous as many people were stuck at home over the summer with nothing to do, making it ripe for the company to debut the streaming service. PYMNTS reported in August that Disney met its goal of subscribers for its entire empire, including Disney+, Hulu and ESPN, four years earlier than expected as the subscribers hit 100 million over the summer, with 60.5 million of them even at that time being from Disney+ alone.