Instacart, in a bid to help with the rising gas costs, is introducing a temporary fuel surcharge, a company press release said.
The surcharge will add another 40 cents on customer orders, which will be passed “directly onto the shopper.”
Instacart says the company wants to be transparent, so the surcharge will be added to the batch “clearly” before the user accepts.
The feature will be rolled out in the next few days.
In addition, Instacart will be working with GetUpside, the perks partner offering cashback on gas and other resources.
Tom Maguire, vice president of operations and care, said the company knows “that every cent counts” and hopes the fuel assistance will help.
“While shoppers on our platform tend to spend more time shopping and less time driving, we know that there is still an acute need to address rising gas prices and make sure we’re supporting shoppers during this time. One of our core commitments to shoppers is to provide the ingredients to earn on their terms — this temporary assistance is one way we’re delivering on that promise and helping shoppers meet their financial goals.”
PYMNTS wrote that Instacart has been making some other changes, including adding a new suite called Shoppable Recipes, which will let food creators make their recipes shoppable on TikTok and Tasty and Hearst magazine properties.
This will pair Instacart’s grocery catalog with artificial intelligence (AI) modeling, which will allow for finding in-stock items and available shoppers.
Asha Sharma, COO, said the company’s passion for food was evident in the new rollout – through making popular recipes available, people will be able to make more “exciting new meals.”
The TikTok integration is powered by TikTok’s Jump program and lets viewers add all the required ingredients to their Instacart cart.