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Lancome Debuts Virtual Pop-Up Store in UK with ByondXR

Virtual shopping platform ByondXR on Thursday (Sept. 30) announced a partnership with Lancome on a virtual U.K. pop-up store using extended reality technology as part of Lancome’s 2021 global campaign to promote its Genifique skin serum to new consumers.

Lancome says it has seen a 350% increase in customer engagement time in its virtual stores since launching them in February.

The virtual stores use photorealism to allow customers to browse 3D eCommerce environments, buy Lancome products, shop exclusive bundles, play games, attend beauty panels with influencers and experts, and have virtual skin care consultations.

“We are thrilled to again be partnering with Lancome to launch the UK store, the latest in their global campaign with more on the way,” ByondXR CEO and Co-founder Noam Levavi said in the announcement.

“Lancome’s satisfaction with our product and our continued collaboration is a testament to our ability to create premium virtual experiences that engage customers and help brands reach entirely new consumer segments,” he said. “With Lancome trailblazing an exciting new path in eCommerce innovation, consumers around the world will benefit from deeper and more engaging interactions with the brands they love.”

ByondXR uses a proprietary real-time visualization engine and cloud-based rendering and optimization algorithm to create realistic 3D images in just a few seconds.

“We are thrilled that our UK Genifique pop-up store is now live after having seen tremendous success in our previous launches using the ByondXR platform,” Lancome Global Brand President Francoise Lehmann said in the announcement.

“With younger customers increasingly looking for an enriched and personalized experience, the virtual stores are a perfect way to engage and deepen connections with new and existing audiences, empowering them to discover our products in an exciting new way, and setting Lancome apart from its traditional eCommerce competition,” he said.

Related: The Metaverse Takes Its Next Leap Toward The Mainstream

Activision Blizzard CEO Bobby Kotick recently told GameBeat he believes the world is getting close to building a metaverse, bringing together augmented reality, virtual reality, XR, 5G, Edge computing, artificial intelligence (AI), low power consumption, high-processing power chips, new internet satellite networks, real-time game engines, GPU and more.

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