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New Tools Allow Developers To Build On Top Of Square Online

Square has unveiled three new developer tools this week, including early access to Snippets API for Square Online.

The company announced this tool at its Square Unboxed conference, saying that Snippets, the first API built on top of Square Online, allows developers to craft plugins designed to help sellers improve online experiences.

Square said in its news release that the ability to build extensions for Square Online was one of the most requested features by developers in the past year, sparked by a vast increase in online selling.

“Our developer platform plays a critical role in Square’s growth upmarket and serving larger sellers, which is one of Square’s fastest-growing seller segments,” said Matthew O’Connor, who leads Square’s partner and developer platform. “The larger the merchant, the greater the need for customization — enabling more developers to build diverse solutions on top of our platform will become an increasingly important part of serving those unique and varied needs.”

Square gave the example of the social proof marketing platform Fomo, which used Snippets API to integrate with Square Online and connect with more online sellers. “We help our users build trust and urgency with prospective shoppers by showing that other customers are engaging with the online store in real time — just like the online equivalent to a busy store,” said Hideko Tachibana, Fomo’s CEO.

Square’s other new tools include Loyalty API, which allows developers to leverage Square’s rewards program for a “seamless omnichannel loyalty experience” for sellers. Also announced this week was Web Payment SDK, a customizable online payment service that can be integrated into any eCommerce site and supports multiple payment methods, including ACH bank payments.

Snippets and Web Payment SDK are now available around the world. Loyalty API is available in the U.S., but is due to roll out to other countries soon.

Earlier this month, Square announced that its sellers can now offer customers alcohol delivery using Square Online’s on-demand delivery option. Square’s delivery partners — such as DoorDash — fulfill the orders, with drivers verifying customers’ ages when they drop off the alcohol.

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