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Olo, Uber Expand Restaurant Delivery Fulfillment to Include Alcohol

Olo, which works in on-demand commerce for restaurants, is working alongside Uber to integrate tech to help restaurants expand, a press release says.

Uber will put its Uber Direct tech into Dispatch, the delivery fulfillment solution from Olo. That will allow efficient delivery technology to become available.

“Through the expansion of our partnership with Uber, we are now able to offer our restaurant brands a great addition to our growing network of delivery service providers integrated with Dispatch,” said Shalin Sheth, VP & general manager of Dispatch at Olo. “Having Uber Direct on the platform adds great value to our restaurants, who increasingly rely on Dispatch as a key solution to best manage operations and costs for delivery given the significant uptick in demand for off-premise in the last year.”

The release notes that the integration will let the restaurants Olo partners with add to their delivery capabilities and prepare to tap into the alcohol delivery space. Price, timing and service quality can all be improved.

Uber Direct head Pooja Daftary said the company was looking to boost its footprint. Daftary said the company was “already connected to more than 700,000 brands like Jack in the Box and Tender Greens.”

“By expanding our Olo engagement on Dispatch, we can provide merchants with new solutions as the demand—and opportunity—for digital ordering and delivery continue to grow,” Daftary said.

Uber has previously integrated Uber Eats onto Olo’s Rails platform.

Uber has also recently partnered with Bed Bath & Beyond and buybuy BABY, to put out a baby and kids’ vertical on Uber Eats.

Read more: Uber, Bed Bath & Beyond Partner to Deliver Baby and Kids’ Clothing

This will include delivering baby and home products from around 120 buybuy BABY and 750 Bed Bath & Beyond stores.

This is an extension of the burgeoning movement in the country to have more things delivered straight to them via apps.

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