Pet retailer Petco is launching same-day nationwide delivery in partnership with DoorDash that can be accessed via a redesigned website and upgraded app.
“Consumers want more than a transactional relationship with the companies they do business with,” Petco Chief Digital and Innovation Officer Darren MacDonald said in a Thursday (Dec. 10) press release. “They want deeper, richer experiences, as well as more convenient ways to shop. We think same-day delivery is a huge win for pet parents and the latest step on our journey to meet their needs like no one else can.”
Same-day delivery will be handled by DoorDash’s white-label fulfillment platform DoorDash Drive, which gives businesses the ability to offer direct delivery. The DoorDash Drive tools give retailers the ability to generate demand through their own websites, apps and other channels.
The new website and app interface is intended to make it easier for customers to shop and book service appointments for veterinary care, grooming and online or in-person pet training. Same-day delivery is available at no charge for orders over $35 and no membership is required.
A new digital feature enables customers to explore food recommendations for their pets using the Right Food Finder tool. The tool takes into account a pet’s age and breed as well as special issues like sensitive digestion or weight management.
The app also offers “care reminders,” so Petco shoppers can get push notifications when their pet requires care for dental chews, flea and tick treatments, vaccinations and more.
“Now more than ever, consumers are craving rich online experiences that prioritize ease of use and convenience,” said Carly Brush, director and general manager, retail fulfillment at DoorDash. “During a holiday season like never before, Petco customers can now access all their pet’s health and wellness needs instantly from the comfort of their homes.”
Earlier this month Petco announced it was planning to file an initial public offering as the demand for pet products continues to escalate amid the COVID-19 pandemic. The company filed an S-1 on Dec. 4 with the U.S. Securities and Exchange Commission (SEC) for a Nasdaq listing with the ticker “WOOF.”
DoorDash made its Nasdaq debut on Wednesday (Dec. 9), opening at a share price of $102. Prices soared throughout the day closing with an 85 percent increase to $189.51. Share prices dipped 7 percent to $176.24 on Thursday (Dec. 10), the second day of trading.