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QSRs Anticipate Strong Sales For Super Bowl Sunday

Super Bowl Sunday is one of the busiest days for a number of wing and pizza quick-service restaurant (QSR) chains. The occasion comes as chicken wings and pizza have been a central part of the quarantine diet for Americans amid the pandemic, CNBC reported.

Domino’s Pizza usually sends out approximately 2 million pizzas Super Bowl Sunday for delivery, which is 30 percent above the level on a usual Sunday. The holiday is one of Wingstop’s leading five sales days yearly, and it is the busiest day of the year for Pizza Hut. Hurricane Grill & Wings owner Fat Brands sells 500,000 chicken wings on the holiday.

“If what we’ve just experienced over the past 12 months is any indication — beating the industry in sales — we expect that to continue this Sunday,” Church’s Chicken Global Chief Marketing Officer Brian Gies said, per CNBC.

Charlie Morrison, the chief executive of Wingstop, said via a representative that the firm still anticipates formidable sales for the Super Bowl. But the QSR company could get more checks but a lower average check in contrast to previous years due to fewer people getting together in one place.

On the flip side for restaurants, COVID-19 has brought about supply chain hurdles. Mozzarella cheese prices have climbed. Wholesale prices for one pound of mozzarella have increased to as much as $2.70, CNBC reported, citing a U.S. Department of Agriculture report. By contrast, prices for the cheese averaged approximately $2.15 for one pound in February 2019.

In October, Domino’s Pizza, Inc. announced worldwide retail sales growth outside of foreign currency exchange impact of 14.8 percent, with U.S. same-store sales expansion of 17.5 percent and international same-store sales expansion of 6.2 percent.

“During the third quarter, the pandemic continued to drive a favorable tailwind for food delivery, coupled with a challenging operating environment,” Domino’s CEO Ritch Allison said on a call with analysts at the time in terms of the chain’s U.S. results.



About: Buy Now, Pay Later: Millennials And The Shifting Dynamics Of Online Credit, a PYMNTS and PayPal collaboration, examines the demand for new flexible credit options as well as how consumers, especially those in the millennial demographic, are paying online. The study is based on two surveys, totaling nearly 15,000 U.S. consumers.

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