Snapchat’s Snapchat+ subscription service has seen more than 1 million sign-ups in the six weeks since its launch.
The company announced the milestone in a Monday (Aug. 15) press release, along with the launch of four features designed to enhance the user experience.
There’s Priority Story Replies, which makes subscribers’ replies more visible to Snap Stars, and Post View Emoji, which lets users choose an emoji they want friends to see after friends have viewed their Snaps, according to the release. Other new features include new app icons and new backgrounds for bitmojis, which are personalized emojis.
Snapchat members can set up Snapchat+ at any time by visiting their profile. The service costs $3.99 per month and is due to add more features in the months ahead, the release stated.
Last month, Snapchat’s parent company, Snap, recorded its weakest-ever quarterly sales growth, a reflection of the troubles in the digital advertising market.
Read more: Snap Shares Tank as Sales Growth Flatlines
CEO Evan Spiegel said at the time the quarterly results did “not reflect our ambition.”
“We are evolving our business and strategy to reaccelerate revenue growth, including innovating on our products, investing heavily in our direct response advertising business, and cultivating new sources of revenue to help diversify our top-line growth,” he said at the time.
The announcement comes days after news that another social media platform is set to launch a major update to its subscriber’s-only version. Twitter is reportedly adding an “edit Tweet” function — something Twitter users have requested for years — for its Twitter Blue members.
Twitter’s subscription plan is set to rise from $2.99 to $4.99 to help the platform add new features, PYMNTS reported in July.
An email sent to subscribers showed the higher price is in effect for new subscribers now, although early adopters are locked into original pricing until October. The email also stated there would be a “more frictionless reading experience” among changes being unveiled.
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