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Target Tests Secondhand Market With ThredUp Partnership

Target is reportedly getting into secondhand sales again with a new deal with resale company ThredUp, CNBC writes.

The retailer has said it’s debuted a page on ThredUp’s site as of late March. That includes listings of women’s and kids’ apparel and accessories.

Some of the items are from Target’s private labels like Cat & Jack, a kids’ clothing brand.

There are others like limited-time designer collaborations such as Lilly Pulitzer from 2015.

The company said Target is in a “test and learn” phase. Target has worked with ThredUp before, rolling out a six-month test in 2015 that didn’t pan out. That program let shoppers get Target store credit for gently used items that ThredUp was willing to resell.

The spokesperson said the company decided to partner again because consumers want value and sustainability. The new site for Target on ThredUp is labeled a beta test, which has around 400,000 things priced up to 90% off.

This goes along with Target’s bigger projects for sustainability, like Target Zero, a new label in stores pointing out things designed to be refillable, reusable or compostable. The retailer also recently turned a San Diego storefront into a net-zero energy store by adding new carport solar panels.

PYMNTS wrote that in other news related to companies partnering up, Kroger has expanded its partnership with Bed Bath & Beyond. This constitutes a “multi-category omnichannel collaboration.”

See more: Kroger Ups Its Cross-Category Game via eComm Pact With Bed Bath & Beyond

The two brands have said they plan to debut an eCommerce experience to expand Kroger’s home and baby care offerings. It will also leverage the other store’s expertise and recognition to give shoppers a better experience overall.

“We’re more than just food,” Kroger CMO Stuart Aitken said in the press release.

Aitken also noted that the expanded collaboration would let customers send new parents a stroller, some diapers and a prepared meal, all in the same digital transaction.

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