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TicketNetwork Adds BNPL Alternative Through Affirm Partnership

TicketNetwork on Wednesday (Sept. 29) announced a partnership with buy now, pay later (BNPL) network Affirm that allows consumers to pay for their tickets on, and other TicketNetwork resale marketplaces in installments.

“As government restrictions on attending live events have been removed, demand for tickets to live and in-person events has been at an all-time high,” TicketNetwork CEO Don Vaccaro said in the announcement.

“Adding the ability to pay over time at a reasonable rate brings a tremendous value for our clients, who can select Affirm at checkout to score those coveted tickets in a way that works for any budget,” he said.

Approved TicketNetwork customers can pay over time in monthly payments and there are no fees to be part of the program or to spread the payments out.

“The return of in-person events has generated significant excitement and demand among consumers, which we expect to continue,” Affirm Chief Commercial Officer Silvija Martincevic said in the announcement.

“By partnering with TicketNetwork, Affirm delivers the flexibility, transparency, and affordability consumers increasingly expect at checkout,” she said.

While around half of all tickets sell for at or below face-value on resale marketplaces, the prices demanded for the true destination events — such as Tom Brady’s return to Gillette Stadium to face the New England Patriots as a visiting player for the first time on Sunday (Oct. 3) — will likely remain at a premium.

Related: BNPL Company Affirm Rolls Out Adaptive Checkout

Last week, Affirm launched a new product called Adaptive Checkout, which it says allows merchants on its network to give customers more choices when it’s time to pay.

The San Francisco-based company says the new offering provides “optimized biweekly and monthly payment options for each transaction side-by-side in a single integrated checkout solution.”

Affirm’s active customer base has gone up 97 percent since 2020 to 7.1 million in the last quarter.

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