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Today in Healthcare: GoodRx Tops 1M Subscribers, Healthcare’s Missed Opportunity, Medikabazaar’s $75M B2B Expansion

Today in healthcare, medical professionals are missing a chance to help their patients find out more about affordable payment options. Plus, Medikabazaar snags $75 million in Series C funding, and GoodRx’s prescription drug subscription programs jump 125% year over year.

India’s Medikabazaar Nets $75M to Boost B2B Healthcare Needs

Healthtech platform Medikabazaar recently raised $75 million in a Series C funding round, Indian Retailer reported. The company plans to use the money to boost its digital capabilities, make the supplier ecosystem more resourceful and create more capacity to help medical suppliers around the world, especially in the Middle East and North Africa (MENA) and southeast Asia.

Medikabazaar also plans to use the fresh capital to streamline India’s medical supply chain by improving the availability of medical supplies, making pricing more transparent and helping to enable lower procurement costs for smaller healthcare providers.

GoodRx: Subscriptions Revenue Up 125% YoY, Subscribers Top 1M

GoodRx, which offers medication discounts and tracks pharmaceutical prices, had more than one million subscribers between its two subscription offerings for prescription drug coupons (GoodRx Gold and Kroger Rx Savings Club), CEO Doug Hirsch told CNBC.

In its most recent quarter, GoodRx reported $14.3 million in subscription revenues, up 125% from the same quarter one year ago.

47% of Patients Don’t Know if Healthcare Providers Offer Affordable Payment Alternatives

Almost half (47%) of patients surveyed for The Payment Cure, a PYMNTS and CareCredit collaboration, said they were unsure or didn’t know if they were offered payment plans or third-party financing at their most recent medical visit, while 22% said they were not offered any alternatives, a missed opportunity among medical providers.

Among the 30% of patients who were aware that their healthcare provider offered alternative payment options, more than half said they also used them, according to PYMNTS research, noting the need for healthcare providers to make consumers aware of the payment options available to them.

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