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Today in Restaurant and Grocery Tech: Burger King Announces Crypto Rewards; Coca-Cola Acquires Bodyarmor for $5.6B









Today in restaurant and grocery tech news, Coca-Cola made its largest ever brand acquisition, and Burger King announced a loyalty partnership with Robinhood Crypto. Plus, Yair Holtzer, vice president of business development at Trigo, discusses the future of self-checkout.

Digital IDs Make the Great Grocery Balancing Act Possible

The October Digital Identity Tracker® explores how the restaurant and supermarket space can leverage digital identity verification measures to combat fraud.

Burger King Hedges its Crypto Bets With Digital Currency Loyalty Rewards

As major quick service restaurant (QSR) chains look for ways to differentiate their rewards programs to drive loyalty in the face of steep competition, Burger King is taking a big swing. The Restaurant Brands International-owned chain announced Monday (Nov. 1) that, for three weeks, it is rewarding members of its Royal Perks loyalty program with the chance to win cryptocurrency, provided in partnership with Robinhood Crypto.

Despite Coca-Cola’s Largest-Yet Brand Acquisition, PepsiCo Outpaces Competitor 3-to-1 in Sports Drink Category

Coca-Cola just made a major move to catch up to frontrunner PepsiCo in the competitive sports drink category, but the move is far from enough to eliminate its rival’s wide lead. Coca-Cola announced Monday (Nov. 1) that is acquiring Whitestone, New York-based energy drink company Bodyarmor for $5.6 billion.

Amazon Sheds Little Light on Store Plans, but is Committed to ‘Omnichannel Experience’

Though PYMNTS research suggests this year will be a very digital Christmas, Amazon is still pushing forward, albeit clandestinely, with its plans for more physical retail locations in an effort to create a truly omnichannel experience.

Frictionless Checkout Brings eCommerce Convenience into Stores to Drive Conversion

With the rise in self-service technology over the past twenty months, grocery shoppers expect more convenience and control than ever. Yair Holtzer, vice president of business development at Trigo, speaks with PYMNTS about how cashier-less checkout can boost the metrics most important to grocers’ success in today’s competitive marketplace.




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