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Today in Retail: Allbirds Makes Public Debut; Nike Links Loyalty Program With Dick’s Sporting Goods









In today’s top retail news, Allbirds CEO Joey Zwillinger says he sees a path to profitability for his newly public company, while Dick’s Sporting Goods and Nike are teaming up to offer customers an expanded selection of Nike apparel and footwear. Also, CVS is continuing to expand its healthcare offerings as customers look for easier access points to wellness, and Klarna has launched its all-in-one shopping app across the company’s markets.

Allbirds Sees 91% Gain in Wall Street Debut Almost Doubling IPO Price

Sustainable shoemaker Allbirds debuted on the Nasdaq under the symbol BIRD on Wednesday (Nov. 3), the latest direct-to-consumer (D2C) brand in recent months to try its hand as a public company. Late Tuesday, the company priced its initial public offering (IPO) at $15 per share, slightly higher than the $12 to $14 range it said it was hoping for last week. With nearly 20.2 million shares sold, Allbirds has raised over $300 million through its offering.

Dick’s Sporting Goods, Nike Connect Loyalty Programs 

Dick’s Sporting Goods and apparel brand Nike are teaming up on what they’re calling a “connected partnership” to improve the shopping experience by giving customers access to exclusive products, experiences and offers. Through the partnership, Dick’s and Nike customers will be able to link their Dick’s Scorecard and Nike Membership accounts through the Dick’s mobile app and shop an expanded selection of Nike footwear and apparel.

CVS: Consumers ‘Incredibly Challenged’ by Current Healthcare Landscape

CVS Health recently launched Aetna Virtual Primary Care, which the company says “reimagines the primary care experience” and makes it easier for people to get the services they need. President and CEO Karen Lynch told analysts that the complexity of the healthcare system is a challenge for consumers, and CVS Health’s strategy is to provide access points to lower costs and better quality care.

BNPL Firm Klarna Launches All-in-One Shopping App

Buy now, pay later (BNPL) company Klarna has introduced its new one-stop shopping app across the company’s markets. With the app, customers can shop at all online stores, peruse exclusive offers, take advantage of curated shopping collections, save items, receive notifications for price decreases, view delivery tracking and manage payments and returns.




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