Twitter has apparently revealed the pending launch of its subscription service, “Twitter Blue,” through the App Store, Hypebeast reported on Friday (May 28).
According to the report, researcher Jane Manchun Wong posted photos on Twitter of the new feature, showing Twitter Blue in the App Store, where it’s listed as an in-app purchase option, offering “exclusive features” at a price of $2.99 per month. “For testing, I’ve become the first paying Twitter Blue customer,” Wong said.
She added that the service comes with custom app icons, color themes, enhanced bookmarking and a new Reader Mode that lets users “keep up with threads by turning them into easy-to-read text.”
While it’s not clear if this new Twitter feature will come with fewer ads than the original Twitter, Wong said she noticed a difference in the number of ads in her trial membership.
According to Hypebeast, Wong speculated earlier this month that Twitter Blue may also offer an undo send timer for tweets, something Twitter hinted at in March.
Wong’s research has previously discovered that Twitter Blue could come with tiered pricing, with users who pay more able to access more features. One of those features would be “Collections,” which would let people save their favorite tweets and come back to them later.
Twitter announced earlier this month that it was acquiring Scroll, a subscription service that removes ads for news sites and is designed to give readers a “seamless reading experience.” While it’s not an ad blocker, Scroll performs a similar function, leveraging browser extensions to tell sites not to display ads. In exchange, Scroll gives participating news sites a portion of the user’s subscription fee.
For more on the changing face of Twitter, read PYMNTS’ report from last week on how monetization may shape the future of the social media platform.